The Store

We are waiting for you in our new space in Piazza Euclide 43 in Rome, a trendy place where flowers with their magnificent colors and scents coexist with Italian and foreign design objects.

The new space, recently opened, is located under the arcades at 43 Piazza Euclide in Rome

Uno spazio di tendenza dove i fiori con i loro magnifici colori e profumi convivono con oggetti di design italiani e stranieri.

This is how the architect Marco Bevilacqua described the renovation of the space together with Maria Luisa Rocchi.

THE STORE

The new space, recently opened, is located under the arcades at 43 Piazza Euclide in Rome

Uno spazio di tendenza dove i fiori con i loro magnifici colori e profumi convivono con oggetti di design italiani e stranieri.

This is how the architect Marco Bevilacqua described the renovation of the space together with Maria Luisa Rocchi.

” A modern environment with an industrial sign, but in which a rigorous creative research is visible in the experimentation and contamination between natural and artificial materials, evoking international languages and styles.

The space as a metaphor for an evocative path that organizes three spacious environments that emblematically represent the market, the course and the greenhouse.
The course is symbolized by a long brass wall that crosses the entire store connecting the two entrances.
The hexagonal basalt floor is an element that suggests the atmosphere of the street, highlighting a display concept that is completely detached from the tradition of the shop and rather approaches that of the market: a public space, an urban square enclosed in an interior space.

It is here that on large green counters are displayed the creations and floral sets, vases and various furnishing accessories.
The third emblematic area, the greenhouse, is located beyond the rows of counters.
A large window delimits the exhibition space from the one in which the fundamental phases of the working process take place: in this area we enter into the heart of the preparation, among scissors, shears, gloves and stone tubs that bring us back to the memory of the ancient washtubs”.

” A modern environment with an industrial sign, but in which a rigorous creative research is visible in the experimentation and contamination between natural and artificial materials, evoking international languages and styles.

The space as a metaphor for an evocative path that organizes three spacious environments that emblematically represent the market, the course and the greenhouse.
The course is symbolized by a long brass wall that crosses the entire store connecting the two entrances.
The hexagonal basalt floor is an element that suggests the atmosphere of the street, highlighting a display concept that is completely detached from the tradition of the shop and rather approaches that of the market: a public space, an urban square enclosed in an interior space.

It is here that on large green counters are displayed the creations and floral sets, vases and various furnishing accessories.
The third emblematic area, the greenhouse, is located beyond the rows of counters.
A large window delimits the exhibition space from the one in which the fundamental phases of the working process take place: in this area we enter into the heart of the preparation, among scissors, shears, gloves and stone tubs that bring us back to the memory of the ancient washtubs”.

Nato dalla profonda passione di Maria Luisa che ha saputo trasformare l’amore per i fiori in una vera professione, Maria Luisa Rocchi Flowers, armonizzando il complesso rapporto tra decorazione e funzionalità, rivoluziona l’idea di negozio, immergendo il cliente in uno spazio sociale e relazionale completamente nuovo.”

THE STORE

THE STORE

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